There’s no denying the reality: Search engine traffic is a huge cornerstone of your business.
After all, without search engines, you could have no traffic to your website. And, the traffic you do get may not be enough to survive the market.
At least 90 percent of the traffic on your website is the result of search engines – mainly from the well-known sites like Yahoo, Google, Bing and MSN. These search engines can bring you thousands of visitors looking for the product and information you provide. Of course, search engines are not the only way you’ll get traffic.
You also have the following methods:
• Links from articles and other websites
• Traditional marketing links and addresses Affiliate Marketing Influence 50
• Word of mouth
However, if you were to combine the traffic amount, this just translates to 10 percent of your visitor traffic. While 10 percent is nothing to sneeze or laugh at, your best bet (your focus) needs to be on search engine traffic.
When you put forth the effort to optimize your site, it leads to more links and exposure that allows your website to be found through the other methods. Thus, search engine marketing is essential for a business to thrive.
On top of that, search engine traffic is regarded as organic, which means it comes from actual human beings that are actively looking for a product/service that you have to offer. They look for these things to serve a purpose.
They may need to buy something, learn about something new, solve a problem, conduct a business promotion or whatever. The commonality is that that actual human beings are looking for somebody like you.
Link clicks or typing in your web address from a business card doesn’t mean an active buyer. It just means a person is curious about who you are. People who use a search engine are using it for a reason – for a particular goal. Even if that goal for them wasn’t to buy something, you could convince them that you have what they need and convert them to a buyer.
Key Tips To Remember When Using Linking Strategies
It’s important, when using linking strategies, that you do it legally. In your research for linking strategies, you will come across an array of theories. For you, you have to be mindful of ones that could be problematic.
There are five key points to bear in mind if you decide to implement a linking strategy:
• Look over the links you’re considering for other websites. It’s not about quantity but quality when promoting your website. You want your page to rank well, but having large numbers of bad links is not a good thing. Focus on good quality links. You want these links to be valuable to your visitors as it speaks volumes about you and your site.
• Look at the various kinds of linking strategies to ensure they adhere to the search engines rules and guidelines. How effective as these linking strategies for your website? Are they increasing its visibility?
• Steer clear of programs that claim to provide you with a lot of links at one time. Most of these programs are linking schemes and will result in affecting your search engine page ranking negatively. • Be wary of offers that promise you incoming links from high page ranking sites, as this is against the search engines’ rules. If you’ve caught paying for links, your website could be banned from participating in them.
• Don’t use automated linking programs to produce outbound links. These kinds of software keep the other site from getting the deserved credit for an incoming link. You can find out this information by hovering the cursor over the link.
At the bottom of your screen, you should see a status bar. If you notice the link is theirs, it’s a good link. If the URL is longer, you don’t get the benefit by the site you link to.
Website links will affect the value of your listing in the search engines. For that reasons, you want to learn how to do an effective linking strategy by looking for information on how to do this correctly. Do a search using any search engine, as they offer a plethora of information that will help you avoid possible problems when linking one site to your own.
