When it comes to investing in a profitable affiliate marketing program, you need to look at the statistics of it. Of course, the reality is that what works for one person may not work for another.
Your visitors are the real indicator if a product will or will not be a profitable marketing venture for you. This means learning about your buyers and using techniques that help with your marketing and SEO efforts.
Did you know that there are two kinds of buyers?
- Buyers constantly doing research on products
- Buyers who think they need a product to solve an issue they have
Are there other kinds of buyers on the market? Sure are, but these
folks are not real buyers that are ready to spend money. This is fluff traffic, which looks good on your analytics but not for your bottom
line. You don’t want to waste your time and energy on these so-called
buyers.
This is when you need to do some keyword research. After all,
effective keyword research targets people who are interested in
buying, not those looking to possibly buy. You’ll learn about the
difference in another chapter.
It appears that the topic of niche selection has gone astray. Not to
worry, as it all interweaves. In order to pick a niche, you need to
understand how niches work. You have to know what programs will
make you money using the above marketing tools.
Once you’ve got your niche set aside, you can create your business.
Thus, you can develop a plan of action that lets you get involved with
the action.
Why Is Conversion So Important?
Affiliates are curious about why conversions are so important? When
all is said and done at the end of the day, conversion is the only thing
that matters. Why? If your website visitors don’t become buyers, you
don’t make money. It’s plainly simple. Conversion is what leads to
money.
Conversion is about what a large swath of people will do on the
website or as a whole. You can’t expect that all visitors will become
buyers (though it would be nice if that happened). However, it is
important to understand that what you’re doing it working to garner
your visitors’ attention.
Conversions are about three things:
• Sales
• Statistics
• Rates
However, there are no actual rules you can apply. Rules differ for
every product you market, as they have their own needs.
What you need to focus on is to boost your site’s profitability – done
by changing, testing and tweaking content until it produces the most
amount of sales you’ve seen. There are several ways in which this can
be done. There may be a lot of trial and error here. After all, the goal
is to convert visitors into buyers, and you won’t know what works
without testing out your ideas.
So, as you see, conversions are important because they lead to sales.
